Wednesday, November 17, 2004


I'm not sure what it says about us when a fast food hamburger makes all the nightly news programs and is even deemed worthy of the odd editorial (The insurgent burger). I myself have what could be called a "hearty appetite" but in general I've shied away from things like Hardee's Monster Thickburger. I did have an unfortunate one-night stand several years ago with a Jack In The Box creation called The Colossus (mmmm...colossus!), but buyers remose was nearly instantaneous. Since then I've avoided burgers like the Wendy's Triple with Cheese, although I've had my fair share of Wendy's Double with Cheese, McDonald's Double Quarter Pounder with Cheese and the Jack In The Box Ultimate Cheeseburger (a toned down Colossus. mmmm... Colossus!) My first inclination is to give the Monster Thickburger a wide berth, say a couple hundred miles or so.

Now, apart from the ecstatic marketing department at Hardee's, why should anyone really care about this burger? College students everyday are devouring entire Pizza Hut pizzas of unimaginable caloric intake, so they just look at this burger and order two of them for lunch. Nutritionists would only be happy if everyone on earth was subsisting on carrot juice and soy protein patties, so they are predictably apoplectic. Europeans already think we are too fat for words, so they will merely mutter "Unhealthy pigs" under their breath while they light up their Marlboros. And me? Well, now I can go into a McDonalds, order a Big Mac with a large fry and know I'm eating relatively healthy, at least by Hardee's standards. Thank you marketing department!

1 comment:

MC RoyalConundrum said...

You know what, This Colossus burger that you speak of is the burger that made me the man i am today...A vivid pleasant thought of my childhood that i do miss from time to